The role of visual communication has quickly changed and with the influence and evolution of new materials and technology, commercial art and graphic design approaches are created, according to Claudine Jaenichenis of Chapman University, author of “Visual Communication and Cognition in Everyday Decision-Making,” which appears in the November/December 2017 issue of IEEE Computer Graphics and Applications.

From cuneiform (a writing system that dates back to Mesopotamia that used a stylus to imprint markings on clay tablets) to Johannes Gutenberg’s development of metal movable type and the start of the printing revolution, materials and technology created opportunities for visual communication to reach more people and share more diverse messaging faster than ever before.