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Marketing’s future lies in engineering, and engineers would do well to adopt some of their marketing colleagues’ approaches.

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Computer

Computer, the flagship publication of the IEEE Computer Society, publishes peer-reviewed articles written for and by computer researchers and practitioners representing the full spectrum of computing and information technology, from hardware to software and from emerging research to new applications. The aim is to provide more technical substance than trade magazines and more practical ideas than research journals. Computer seeks to deliver useful information for all computing professionals and students, including computer scientists, engineers, and practitioners of all levels.