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Proposed Second Order Construct for Brand Equity, Construct Scales

Lori M. Cameron
Senior Writer

Lori Cameron is Senior Writer for the IEEE Computer Society (CS) and currently writes regular features for Computer magazine, Computing Edge, 13 CS magazine websites, and a career blog. She serves as manager and writer for several CS social media outlets. In addition, she has been a visiting professor of writing and literature at DeVry University, Long Beach, and a technical writer for over 20 years. Lori received a master of arts in English from the California State Polytechnic University, and a bachelor of arts in writing from Indiana Wesleyan University.